Marketing management and administrative action
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| Other Authors: | , |
|---|---|
| Format: | Book |
| Published: |
New York :
McGraw-Hill,
©1978
|
| Edition: | 4th ed. |
| Series: | McGraw-Hill series in marketing
|
| Subjects: | |
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| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 020 | |a 9781861525932 |c TZS 100,395.50 | ||
| 040 | |a MUL |b eng. |e AACR | ||
| 082 | |a 658.8 MAR | ||
| 245 | |a Marketing management and administrative action |c / compiled by Steuart Henderson Britt , Harper W. Boyd | ||
| 250 | |a 4th ed. | ||
| 260 | |a New York : |b McGraw-Hill, |c ©1978 | ||
| 300 | |a xi, 466 p. : |b ill. ; |c 24 cm. | ||
| 440 | |a McGraw-Hill series in marketing | ||
| 504 | |a Includes references. | ||
| 546 | |a eng. | ||
| 650 | |a Marketing Management | ||
| 650 | |a Marketing | ||
| 700 | |a Steuart Henderson Britt |b (Compiler) | ||
| 700 | |a Harper W. Boyd |b (Compiler) | ||
| 942 | |c BK | ||
| 999 | |c 5976 |d 5976 | ||