Steuart Henderson Britt & Harper W. Boyd. (1978). Marketing management and administrative action (4th ed.). McGraw-Hill.
Cita Chicago Style (17a ed.)Steuart Henderson Britt y Harper W. Boyd. Marketing Management and Administrative Action. 4th ed. New York: McGraw-Hill, 1978.
Cita MLA (9a ed.)Steuart Henderson Britt y Harper W. Boyd. Marketing Management and Administrative Action. 4th ed. McGraw-Hill, 1978.
Precaución: Estas citas no son 100% exactas.