Marketing Management: Strategy and Cases

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Bibliographic Details
Main Author:	Dalrymple Douglas J.
Other Authors:	Parsons Leonard J.
Format:	Book
Published:	New York : Wiley, 1983.
Edition:	3rd ed.
Subjects:	Marketing Management Marketing Management Case studies
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Mzumbe University Main Campus Library

Holdings details from Mzumbe University Main Campus Library
Call Number:	658.8 DAL
Copy	On Shelf