Marketing Management: Strategy and Cases

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Bibliographic Details
Main Author: Dalrymple Douglas J.
Other Authors: Parsons Leonard J.
Format: Book
Published: New York : Wiley, 1983.
Edition:3rd ed.
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Marketing Management: Strategy and Cases by Dalrymple Douglas J.

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Marketing Management: Strategy and Cases by Dalrymple Douglas J.

Published 1995
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