Marketing Management: Strategy and Cases

Marketing Management: Strategy and Cases

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Detalhes bibliográficos
Autor principal:	Dalrymple Douglas J.
Outros Autores:	Parsons Leonard J.
Formato:	Livro
Publicado em:	New York : Wiley, 1983.
Edição:	3rd ed.
Assuntos:	Marketing Management Marketing Management Case studies
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