Marketing Management: Strategy and Cases
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| Auteur principal: | |
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| Autres auteurs: | |
| Format: | Livre |
| Publié: |
New York :
Wiley,
1983.
|
| Édition: | 3rd ed. |
| Sujets: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 020 | |a 0471888257 |c NA | ||
| 040 | |a MUL |b eng. |e AACR | ||
| 082 | |a 658.8 DAL | ||
| 100 | |a Dalrymple Douglas J. | ||
| 245 | |a Marketing Management: Strategy and Cases |c / Douglas J. Dalrymple, Leonard J. Parsons | ||
| 250 | |a 3rd ed. | ||
| 260 | |a New York : |b Wiley, |c 1983. | ||
| 300 | |a xiii, 821 p. : |b ill. ; |c 26 cm. | ||
| 504 | |a Includes index. | ||
| 546 | |a eng. | ||
| 650 | |a Marketing Management | ||
| 650 | |a Marketing Management Case studies | ||
| 700 | |a Parsons Leonard J. | ||
| 942 | |c BK | ||
| 999 | |c 5968 |d 5968 | ||