Marketing Management: Strategy and Cases

Marketing Management: Strategy and Cases

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Bibliographic Details
Main Author: Dalrymple Douglas J.
Other Authors: Parsons Leonard J.
Format: Book
Published: New York : Wiley, 1983.
Edition:3rd ed.
Subjects:
Marketing Management
Marketing Management Case studies
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Description
Physical Description:xiii, 821 p. : ill. ; 26 cm.
Bibliography:Includes index.
ISBN:0471888257

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