Cita APA (7a ed.)

Dalrymple Douglas J. & Parsons Leonard J. (1983). Marketing Management: Strategy and Cases (3rd ed.). Wiley.

Cita Chicago Style (17a ed.)

Dalrymple Douglas J. y Parsons Leonard J. Marketing Management: Strategy and Cases. 3rd ed. New York: Wiley, 1983.

Cita MLA (9a ed.)

Dalrymple Douglas J. y Parsons Leonard J. Marketing Management: Strategy and Cases. 3rd ed. Wiley, 1983.