APA (7th ed.) Citation

Dalrymple Douglas J. & Parsons Leonard J. (1983). Marketing Management: Strategy and Cases (3rd ed.). Wiley.

Chicago Style (17th ed.) Citation

Dalrymple Douglas J. and Parsons Leonard J. Marketing Management: Strategy and Cases. 3rd ed. New York: Wiley, 1983.

MLA (9th ed.) Citation

Dalrymple Douglas J. and Parsons Leonard J. Marketing Management: Strategy and Cases. 3rd ed. Wiley, 1983.