Marketing, a managerial approach /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Cincinnati :
South-Western Pub. Co.,
c1981.
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| Subjects: | |
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| Physical Description: | ix, 662 p. : some col. ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 9780538191005 |