Business marketing : connecting strategy, relationships, and learning /

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书目详细资料
主要作者: Dwyer, F. Robert
其他作者: Tanner, John F.
格式: 图书
出版: Boston, Mass. : McGraw-Hill, c2006.
版:3rd ed.
丛编:McGraw-Hill/Irwin series in marketing
主题:
在线阅读:http://www.loc.gov/catdir/enhancements/fy0618/2004058191-d.html
http://www.loc.gov/catdir/enhancements/fy0618/2004058191-t.html
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