Business marketing : connecting strategy, relationships, and learning /

Business marketing : connecting strategy, relationships, and learning /

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书目详细资料
主要作者:	Dwyer, F. Robert
其他作者:	Tanner, John F.
格式:	图书
出版:	Boston, Mass. : McGraw-Hill, c2006.
版:	3rd ed.
丛编:	McGraw-Hill/Irwin series in marketing
主题:	Marketing.
在线阅读:	http://www.loc.gov/catdir/enhancements/fy0618/2004058191-d.html http://www.loc.gov/catdir/enhancements/fy0618/2004058191-t.html
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