Business marketing : connecting strategy, relationships, and learning /

Business marketing : connecting strategy, relationships, and learning /

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Détails bibliographiques
Auteur principal:	Dwyer, F. Robert
Autres auteurs:	Tanner, John F.
Format:	Livre
Publié:	Boston, Mass. : McGraw-Hill, c2006.
Édition:	3rd ed.
Collection:	McGraw-Hill/Irwin series in marketing
Sujets:	Marketing.
Accès en ligne:	http://www.loc.gov/catdir/enhancements/fy0618/2004058191-d.html http://www.loc.gov/catdir/enhancements/fy0618/2004058191-t.html
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