Business marketing : connecting strategy, relationships, and learning /

Business marketing : connecting strategy, relationships, and learning /

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Bibliographic Details
Main Author: Dwyer, F. Robert
Other Authors: Tanner, John F.
Format: Book
Published: Boston, Mass. : McGraw-Hill, c2006.
Edition:3rd ed.
Series:McGraw-Hill/Irwin series in marketing
Subjects:
Marketing.
Online Access:http://www.loc.gov/catdir/enhancements/fy0618/2004058191-d.html
http://www.loc.gov/catdir/enhancements/fy0618/2004058191-t.html
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