Business marketing : connecting strategy, relationships, and learning /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Boston, Mass. :
McGraw-Hill,
c2006.
|
| Edition: | 3rd ed. |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: | |
| Online Access: | http://www.loc.gov/catdir/enhancements/fy0618/2004058191-d.html http://www.loc.gov/catdir/enhancements/fy0618/2004058191-t.html |
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| LEADER | 00000cam a22000004a 4500 | ||
|---|---|---|---|
| 020 | |a 9780072865783 |c TZS 10,000/= | ||
| 040 | |a MUL |b eng |e AACR | ||
| 082 | 0 | 0 | |a 658.8 DWY |
| 100 | 1 | |a Dwyer, F. Robert | |
| 245 | 1 | 0 | |a Business marketing : |b connecting strategy, relationships, and learning / |c F. Robert Dwyer, John F. Tanner, Jr. |
| 250 | |a 3rd ed. | ||
| 260 | |a Boston, Mass. : |b McGraw-Hill, |c c2006. | ||
| 300 | |a xxix, 683 p. : |b ill., charts ; |c 26 cm. | ||
| 440 | 0 | |a McGraw-Hill/Irwin series in marketing | |
| 504 | |a Includes bibliographical references (p. 652-660) and index. | ||
| 546 | |a eng | ||
| 650 | 0 | |a Marketing. | |
| 700 | 1 | |a Tanner, John F. | |
| 856 | 4 | 2 | |u http://www.loc.gov/catdir/enhancements/fy0618/2004058191-d.html |
| 856 | 4 | 1 | |u http://www.loc.gov/catdir/enhancements/fy0618/2004058191-t.html |
| 942 | |c BK | ||
| 999 | |c 5946 |d 5946 | ||