Business marketing : connecting strategy, relationships, and learning /
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| 格式: | 图书 |
| 出版: |
Boston, Mass. :
McGraw-Hill,
c2006.
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| 版: | 3rd ed. |
| 丛编: | McGraw-Hill/Irwin series in marketing
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| 主题: | |
| 在线阅读: | http://www.loc.gov/catdir/enhancements/fy0618/2004058191-d.html http://www.loc.gov/catdir/enhancements/fy0618/2004058191-t.html |
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| 实物描述: | xxix, 683 p. : ill., charts ; 26 cm. |
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| 参考书目: | Includes bibliographical references (p. 652-660) and index. |
| ISBN: | 9780072865783 |