Business marketing : connecting strategy, relationships, and learning /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Boston, Mass. :
McGraw-Hill,
c2006.
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| Edition: | 3rd ed. |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: | |
| Online Access: | http://www.loc.gov/catdir/enhancements/fy0618/2004058191-d.html http://www.loc.gov/catdir/enhancements/fy0618/2004058191-t.html |
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| Physical Description: | xxix, 683 p. : ill., charts ; 26 cm. |
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| Bibliography: | Includes bibliographical references (p. 652-660) and index. |
| ISBN: | 9780072865783 |