Cita APA (7a ed.)

Dwyer, F. R., & Tanner, J. F. (2006). Business marketing: Connecting strategy, relationships, and learning (3rd ed.). McGraw-Hill.

Cita Chicago Style (17a ed.)

Dwyer, F. Robert, y John F. Tanner. Business Marketing: Connecting Strategy, Relationships, and Learning. 3rd ed. Boston, Mass.: McGraw-Hill, 2006.

Cita MLA (9a ed.)

Dwyer, F. Robert, y John F. Tanner. Business Marketing: Connecting Strategy, Relationships, and Learning. 3rd ed. McGraw-Hill, 2006.