Understanding marketing : a European casebook /
This collection of case studies has been written by marketing academics at leading universities throughout Europe. The cases cover a broad range of marketing issues, including new products, branding, retailing and strategic marketing
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| Other Authors: | , |
| Format: | Book |
| Published: |
Chichester :
Wiley,
c2000.
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| Subjects: | |
| Online Access: | http://www.loc.gov/catdir/bios/wiley043/99059517.html http://www.loc.gov/catdir/description/wiley035/99059517.html http://www.loc.gov/catdir/toc/onix06/99059517.html |
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| 020 | |a 047186093X |c TZS 20,000/= | ||
| 040 | |a MUL |b eng |e AACR | ||
| 082 | 0 | 0 | |a 658.80094 PHI |
| 100 | 1 | |a Phillips, Celia M. | |
| 245 | 1 | 0 | |a Understanding marketing : |b a European casebook / |c by Celia Phillips, Ad Pruyn, Marie-Paule Kestemont. |
| 260 | |a Chichester : |b Wiley, |c c2000. | ||
| 300 | |a xviii, 214 p. : |b ill. ; |c 23 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a This collection of case studies has been written by marketing academics at leading universities throughout Europe. The cases cover a broad range of marketing issues, including new products, branding, retailing and strategic marketing | ||
| 546 | |a eng | ||
| 650 | 0 | |a Marketing |z Europe |v Case studies. | |
| 650 | 0 | |a Export marketing |z Europe |v Case studies. | |
| 700 | 1 | |a Pruyn, Ad. | |
| 700 | 1 | |a Kestemont, Marie-Paule. | |
| 856 | 4 | 2 | |u http://www.loc.gov/catdir/bios/wiley043/99059517.html |
| 856 | 4 | 2 | |u http://www.loc.gov/catdir/description/wiley035/99059517.html |
| 856 | 4 | |u http://www.loc.gov/catdir/toc/onix06/99059517.html | |
| 942 | |c BK | ||
| 999 | |c 5942 |d 5942 | ||