Understanding marketing : a European casebook /
This collection of case studies has been written by marketing academics at leading universities throughout Europe. The cases cover a broad range of marketing issues, including new products, branding, retailing and strategic marketing
Na minha lista:
| Autor principal: | |
|---|---|
| Outros Autores: | , |
| Formato: | Livro |
| Publicado em: |
Chichester :
Wiley,
c2000.
|
| Assuntos: | |
| Acesso em linha: | http://www.loc.gov/catdir/bios/wiley043/99059517.html http://www.loc.gov/catdir/description/wiley035/99059517.html http://www.loc.gov/catdir/toc/onix06/99059517.html |
| Tags: |
Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!
|
| Resumo: | This collection of case studies has been written by marketing academics at leading universities throughout Europe. The cases cover a broad range of marketing issues, including new products, branding, retailing and strategic marketing |
|---|---|
| Descrição Física: | xviii, 214 p. : ill. ; 23 cm. |
| Bibliografia: | Includes bibliographical references and index. |
| ISBN: | 047186093X |