Understanding marketing : a European casebook /
This collection of case studies has been written by marketing academics at leading universities throughout Europe. The cases cover a broad range of marketing issues, including new products, branding, retailing and strategic marketing
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| Altri autori: | , |
| Natura: | Libro |
| Pubblicazione: |
Chichester :
Wiley,
c2000.
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| Soggetti: | |
| Accesso online: | http://www.loc.gov/catdir/bios/wiley043/99059517.html http://www.loc.gov/catdir/description/wiley035/99059517.html http://www.loc.gov/catdir/toc/onix06/99059517.html |
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| Riassunto: | This collection of case studies has been written by marketing academics at leading universities throughout Europe. The cases cover a broad range of marketing issues, including new products, branding, retailing and strategic marketing |
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| Descrizione fisica: | xviii, 214 p. : ill. ; 23 cm. |
| Bibliografia: | Includes bibliographical references and index. |
| ISBN: | 047186093X |