Understanding marketing : a European casebook /
This collection of case studies has been written by marketing academics at leading universities throughout Europe. The cases cover a broad range of marketing issues, including new products, branding, retailing and strategic marketing
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Chichester :
Wiley,
c2000.
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| Subjects: | |
| Online Access: | http://www.loc.gov/catdir/bios/wiley043/99059517.html http://www.loc.gov/catdir/description/wiley035/99059517.html http://www.loc.gov/catdir/toc/onix06/99059517.html |
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| Summary: | This collection of case studies has been written by marketing academics at leading universities throughout Europe. The cases cover a broad range of marketing issues, including new products, branding, retailing and strategic marketing |
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| Physical Description: | xviii, 214 p. : ill. ; 23 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 047186093X |