Strategic marketing for nonprofit organizations

Strategic marketing for nonprofit organizations

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Detalhes bibliográficos
Autor principal:	Adreasen, Alan R.
Outros Autores:	Kotler, Philip
Formato:	Livro
Publicado em:	Upper Saddle River: Pearson/Prentice Hall, ©2008
Edição:	7th ed.
Assuntos:	Marketing Strategic Management
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