Strategic marketing for nonprofit organizations
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| 格式: | 图书 |
| 出版: |
Upper Saddle River:
Pearson/Prentice Hall,
©2008
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| 版: | 7th ed. |
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| LEADER | 00000nam a22000007a 4500 | ||
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| 020 | |a 978032345545 |c TZs 26,550/= | ||
| 040 | |a MUL |b eng. |e AACR | ||
| 082 | |a 658.8 AND | ||
| 100 | |a Adreasen, Alan R. | ||
| 245 | |a Strategic marketing for nonprofit organizations |c / Alan R. Andreasen, Philip Kotler | ||
| 250 | |a 7th ed. | ||
| 260 | |a Upper Saddle River: |b Pearson/Prentice Hall, |c ©2008 | ||
| 300 | |a xxii, 504 p. : |b ill. ; |c 25 cm. | ||
| 504 | |a Includes bibliographical reference and index | ||
| 546 | |a eng. | ||
| 650 | |a Marketing | ||
| 650 | |a Strategic Management | ||
| 700 | |a Kotler, Philip | ||
| 942 | |c BK | ||
| 999 | |c 5936 |d 5936 | ||