Strategic marketing for nonprofit organizations

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Bibliographic Details
Main Author: Adreasen, Alan R.
Other Authors: Kotler, Philip
Format: Book
Published: Upper Saddle River: Pearson/Prentice Hall, ©2008
Edition:7th ed.
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Description
Physical Description:xxii, 504 p. : ill. ; 25 cm.
Bibliography:Includes bibliographical reference and index
ISBN:978032345545