New product development : managing and forecasting for strategic success /
Dr. Thomas shows how to take control of the new product development process by effectively forecasting market opportunities, estimating sales and profits, designing marketing efforts, timing the launch of new products, and tracking products after launch. He shows that managing and forecasting succes...
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| 主要作者: | |
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| 格式: | 图书 |
| 出版: |
New York :
J. Wiley,
c1993.
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| 丛编: | The Portable MBA series
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| 主题: | |
| 在线阅读: | http://www.loc.gov/catdir/description/wiley034/93015395.html http://www.loc.gov/catdir/toc/onix05/93015395.html |
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因特网
http://www.loc.gov/catdir/description/wiley034/93015395.htmlhttp://www.loc.gov/catdir/toc/onix05/93015395.html
Mzumbe University Main Campus Library
| 索引号: |
658.575 THO |
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| 复印件 | On Shelf |
| 复印件 | On Shelf |