New product development : managing and forecasting for strategic success /
Dr. Thomas shows how to take control of the new product development process by effectively forecasting market opportunities, estimating sales and profits, designing marketing efforts, timing the launch of new products, and tracking products after launch. He shows that managing and forecasting succes...
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| Main Author: | |
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| Format: | Book |
| Published: |
New York :
J. Wiley,
c1993.
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| Series: | The Portable MBA series
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| Subjects: | |
| Online Access: | http://www.loc.gov/catdir/description/wiley034/93015395.html http://www.loc.gov/catdir/toc/onix05/93015395.html |
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Internet
http://www.loc.gov/catdir/description/wiley034/93015395.htmlhttp://www.loc.gov/catdir/toc/onix05/93015395.html
Mzumbe University Main Campus Library
| Call Number: |
658.575 THO |
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| Copy | On Shelf |
| Copy | On Shelf |