New product development : managing and forecasting for strategic success /

New product development : managing and forecasting for strategic success /

Dr. Thomas shows how to take control of the new product development process by effectively forecasting market opportunities, estimating sales and profits, designing marketing efforts, timing the launch of new products, and tracking products after launch. He shows that managing and forecasting succes...

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书目详细资料
主要作者:	Thomas, Robert J.
格式:	图书
出版:	New York : J. Wiley, c1993.
丛编:	The Portable MBA series
主题:	Product management New products Development Marketing
在线阅读:	http://www.loc.gov/catdir/description/wiley034/93015395.html http://www.loc.gov/catdir/toc/onix05/93015395.html
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