New product development : managing and forecasting for strategic success /

New product development : managing and forecasting for strategic success /

Dr. Thomas shows how to take control of the new product development process by effectively forecasting market opportunities, estimating sales and profits, designing marketing efforts, timing the launch of new products, and tracking products after launch. He shows that managing and forecasting succes...

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Bibliographic Details
Main Author:	Thomas, Robert J.
Format:	Book
Published:	New York : J. Wiley, c1993.
Series:	The Portable MBA series
Subjects:	Product management New products Development Marketing
Online Access:	http://www.loc.gov/catdir/description/wiley034/93015395.html http://www.loc.gov/catdir/toc/onix05/93015395.html
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