New product development : managing and forecasting for strategic success /

New product development : managing and forecasting for strategic success /

Dr. Thomas shows how to take control of the new product development process by effectively forecasting market opportunities, estimating sales and profits, designing marketing efforts, timing the launch of new products, and tracking products after launch. He shows that managing and forecasting succes...

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Detalhes bibliográficos
Autor principal: Thomas, Robert J.
Formato: Livro
Publicado em: New York : J. Wiley, c1993.
Colecção:The Portable MBA series
Assuntos:
Product management
New products Development
Marketing
Acesso em linha:http://www.loc.gov/catdir/description/wiley034/93015395.html
http://www.loc.gov/catdir/toc/onix05/93015395.html
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