New product development : managing and forecasting for strategic success /
Dr. Thomas shows how to take control of the new product development process by effectively forecasting market opportunities, estimating sales and profits, designing marketing efforts, timing the launch of new products, and tracking products after launch. He shows that managing and forecasting succes...
محفوظ في:
| المؤلف الرئيسي: | |
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| التنسيق: | كتاب |
| منشور في: |
New York :
J. Wiley,
c1993.
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| سلاسل: | The Portable MBA series
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://www.loc.gov/catdir/description/wiley034/93015395.html http://www.loc.gov/catdir/toc/onix05/93015395.html |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
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| الملخص: | Dr. Thomas shows how to take control of the new product development process by effectively forecasting market opportunities, estimating sales and profits, designing marketing efforts, timing the launch of new products, and tracking products after launch. He shows that managing and forecasting successful new product developments are an interactive process involving all members of the new product team |
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| وصف مادي: | xiv, 352 p. : ill. ; 26 cm. |
| بيبلوغرافيا: | Includes bibliographical references (p. 319-338) and indexes. |
| ردمك: | 0471572268 |