Strategic marketing : a guide for developing sustainable competitive advantage /
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| Auteur principal: | |
|---|---|
| Format: | Livre |
| Publié: |
New Delhi ;
Response Books,
c1999.
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| Sujets: | |
| Accès en ligne: | http://www.loc.gov/catdir/enhancements/fy0657/99011086-t.html http://www.loc.gov/catdir/enhancements/fy0660/99011086-d.html |
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MARC
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| 040 | |a MUL |b eng |e AACR | ||
| 082 | 0 | 0 | |a 658.802 XAY |
| 100 | 1 | |a Xavier, M. J., | |
| 245 | 1 | 0 | |a Strategic marketing : |b a guide for developing sustainable competitive advantage / |c M.J. Xavier. |
| 260 | |a New Delhi ; |b Response Books, |c c1999. | ||
| 300 | |a 359 p. : |b ill. ; |c 22 cm. | ||
| 504 | |a Includes bibliographical references and indexes. | ||
| 650 | 0 | |a Marketing. | |
| 856 | 4 | 1 | |u http://www.loc.gov/catdir/enhancements/fy0657/99011086-t.html |
| 856 | 4 | 2 | |u http://www.loc.gov/catdir/enhancements/fy0660/99011086-d.html |
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