Strategic marketing : a guide for developing sustainable competitive advantage /
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| Main Author: | |
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| Format: | Book |
| Published: |
New Delhi ;
Response Books,
c1999.
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| Subjects: | |
| Online Access: | http://www.loc.gov/catdir/enhancements/fy0657/99011086-t.html http://www.loc.gov/catdir/enhancements/fy0660/99011086-d.html |
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| Physical Description: | 359 p. : ill. ; 22 cm. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0761993215 0761993223 8170367867 8170367875 |