Strategic management : concepts and cases
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| Autor principal: | |
|---|---|
| Formato: | Livro |
| Publicado em: |
New Dehli :
PHI Learning,
©2009.
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| Edição: | 12th ed. |
| Assuntos: | |
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| LEADER | 00000nam a22000007a 4500 | ||
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| 020 | |a 9788120335660 |c TZS 19,988.744 | ||
| 040 | |a MUL |b eng |e AACR | ||
| 082 | |a 658.4012 DAV | ||
| 100 | |a David, Fred R. | ||
| 245 | |a Strategic management : |b concepts and cases |c / Fred R. David | ||
| 250 | |a 12th ed. | ||
| 260 | |a New Dehli : |b PHI Learning, |c ©2009. | ||
| 300 | |a xxxi, 336, 326 p. : |b ill. (chiefly color), map ; |c 29 cm | ||
| 505 | |a Part 1: Overview of strategic management The nature of strategic management Cohesion case: Walt Disney Company, Inc 2008 Part 2: Strategy formulation The business vision and mission The external assessment The internal assessment Strategies in action Strategy analysis and choice Part 3: Strategy implementation Implementing strategies: management and operations issues Impliementing strategies: marketing, finance/accounting, R & D, and MIS issues Part 4: Strategy evaluation Strategy review, evaluation, and control Part 5: Strategic management case analysis How to prepare and present a case analysis | ||
| 546 | |a eng | ||
| 650 | |a Strategic planning | ||
| 650 | |a Business planning | ||
| 942 | |c BK | ||
| 999 | |c 5406 |d 5406 | ||