Marketing management : an overview

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Dettagli Bibliografici
Autore principale:	Lewison, Dale M.
Natura:	Libro
Pubblicazione:	Fort Worth : Dryden Press, ©1996
Soggetti:	Marketing > Management Marketing - Planning Marketing - Information system
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MARC


LEADER	00000nam a2200000 4500
020		\|a 9780030981531 \|c TZs.25000/-
040		\|a MUL \|b eng \|e AACR
082		\|a 658.8 LEW
100		\|a Lewison, Dale M.
245		\|a Marketing management : an overview \|c / Dale M. Lewison
260		\|a Fort Worth : \|b Dryden Press, \|c ©1996
300		\|a xvi, 464 p. : \|b ill.; \|c 24 cm
504		\|a Includes index
505		\|a Part I: Marketing Management. Part II: Marketing Planning. Part III: Marketing Situations. Part IV: Marketing Decisions. Part V: Marketing Actions. Part VI: Marketing Issues.
546		\|a eng
650		\|a Marketing--Management
650		\|a Marketing - Planning
650		\|a Marketing - Information system
942		\|c BK
999		\|c 5390 \|d 5390