Marketing management : concepts, cases, challenges and trends
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| Autor principal: | |
|---|---|
| Formato: | Livro |
| Publicado em: |
New Delhi :
Prentice-Hall of India Private Limited
c2007
|
| Edição: | 2nd.ed |
| Assuntos: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 020 | |a 9788120332591 |c TZs.11978.744 | ||
| 040 | |a MUL |b eng |e AACR | ||
| 082 | |a 658.8 GOV | ||
| 100 | |a Govindarajan, M | ||
| 245 | |a Marketing management : |b concepts, cases, challenges and trends |c / M. Govindarajan | ||
| 250 | |a 2nd.ed | ||
| 260 | |a New Delhi : |b Prentice-Hall of India Private Limited |c c2007 | ||
| 300 | |a xx, 312 p. : |b ill.; |c 24 cm. | ||
| 504 | |a Includes index | ||
| 546 | |a eng | ||
| 650 | |a Marketing Management | ||
| 650 | |a Marketing | ||
| 942 | |c BK | ||
| 999 | |c 5367 |d 5367 | ||