Govindarajan, M. (2007). Marketing management: Concepts, cases, challenges and trends (2nd.ed.). Prentice-Hall of India Private Limited.
Style de citation Chicago (17e éd.)Govindarajan, M. Marketing Management: Concepts, Cases, Challenges and Trends. 2nd.ed. New Delhi: Prentice-Hall of India Private Limited, 2007.
Style de citation MLA (9e éd.)Govindarajan, M. Marketing Management: Concepts, Cases, Challenges and Trends. 2nd.ed. Prentice-Hall of India Private Limited, 2007.
Attention : ces citations peuvent ne pas être correctes à 100%.