Cita APA (7a ed.)

Govindarajan, M. (2007). Marketing management: Concepts, cases, challenges and trends (2nd.ed.). Prentice-Hall of India Private Limited.

Cita Chicago Style (17a ed.)

Govindarajan, M. Marketing Management: Concepts, Cases, Challenges and Trends. 2nd.ed. New Delhi: Prentice-Hall of India Private Limited, 2007.

Cita MLA (9a ed.)

Govindarajan, M. Marketing Management: Concepts, Cases, Challenges and Trends. 2nd.ed. Prentice-Hall of India Private Limited, 2007.