Citazione Stile APA (7a Edizione)

Govindarajan, M. (2007). Marketing management: Concepts, cases, challenges and trends (2nd.ed.). Prentice-Hall of India Private Limited.

Citazione stile Chigago Style (17a edizione)

Govindarajan, M. Marketing Management: Concepts, Cases, Challenges and Trends. 2nd.ed. New Delhi: Prentice-Hall of India Private Limited, 2007.

Citatione MLA (9a ed.)

Govindarajan, M. Marketing Management: Concepts, Cases, Challenges and Trends. 2nd.ed. Prentice-Hall of India Private Limited, 2007.