Business marketing management : a strategic view of industrial and organizational markets /

Business marketing management : a strategic view of industrial and organizational markets /

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Bibliographic Details
Main Author:	Hutt, Michael D.
Other Authors:	Speh, Thomas W.
Format:	Book
Published:	Mason, Ohio : Thomson/South-Western, c2004.
Edition:	8th ed.
Subjects:	Industrial marketing Industrial marketing > Management
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