Business marketing management : a strategic view of industrial and organizational markets /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Mason, Ohio :
Thomson/South-Western,
c2004.
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| Edition: | 8th ed. |
| Subjects: | |
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| Item Description: | Previously published by Harcourt College Publishers, 2001. |
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| Physical Description: | xxx, 714 p. : ill. ; 27 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0324190433 |