Business marketing management : a strategic view of industrial and organizational markets /

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Bibliographic Details
Main Author: Hutt, Michael D.
Other Authors: Speh, Thomas W.
Format: Book
Published: Mason, Ohio : Thomson/South-Western, c2004.
Edition:8th ed.
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Description
Item Description:Previously published by Harcourt College Publishers, 2001.
Physical Description:xxx, 714 p. : ill. ; 27 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0324190433