Marketing management /

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Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Keller, Kevin Lane
Format: Book
Published: Upper Saddle River, NJ : Pearson Prentice Hall, c2006.
Edition:12th. ed.
Subjects:
Marketing
Marketing > Management
Internet marketing
Consumer behavior
Market surveys
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Marketing management /

Marketing management / by Kotler, Philip

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