Cita APA (7a ed.)

Kotler, P., & Keller, K. L. (2006). Marketing management (12th. ed.). Pearson Prentice Hall.

Cita Chicago Style (17a ed.)

Kotler, Philip, y Kevin Lane Keller. Marketing Management. 12th. ed. Upper Saddle River, NJ: Pearson Prentice Hall, 2006.

Cita MLA (9a ed.)

Kotler, Philip, y Kevin Lane Keller. Marketing Management. 12th. ed. Pearson Prentice Hall, 2006.