Integrated advertising, promotion, and marketing communicaitons /
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|---|---|
| Autres auteurs: | |
| Format: | Livre |
| Publié: |
New Delhi :
Pearson ,
c 2009.
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| Édition: | 3rd ed. |
| Sujets: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 020 | |a 9788131709962 |c TZS 19381.01 | ||
| 040 | |a MUL |b eng |e AACR | ||
| 082 | |a 659.1 CLO | ||
| 100 | |a Clow Kenneth E. | ||
| 245 | |a Integrated advertising, promotion, and marketing communicaitons / |c Kenneth E. Clow, Donald Baack | ||
| 250 | |a 3rd ed. | ||
| 260 | |a New Delhi : |b Pearson , |c c 2009. | ||
| 300 | |a 537 p . : |b ill . ; |c 25 cm. | ||
| 500 | |a Includes index. | ||
| 546 | |a eng | ||
| 650 | |a Advertising | ||
| 700 | |a Baack Donald | ||
| 942 | |c BK | ||
| 999 | |c 5350 |d 5350 | ||