Clow Kenneth E. & Baack Donald. (2009). Integrated advertising, promotion, and marketing communicaitons (3rd ed.). Pearson.
Citação norma ChicagoClow Kenneth E. and Baack Donald. Integrated Advertising, Promotion, and Marketing Communicaitons. 3rd ed. New Delhi: Pearson, 2009.
Citação norma MLAClow Kenneth E. and Baack Donald. Integrated Advertising, Promotion, and Marketing Communicaitons. 3rd ed. Pearson, 2009.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.