Clow Kenneth E. & Baack Donald. (2009). Integrated advertising, promotion, and marketing communicaitons (3rd ed.). Pearson.
Citazione stile Chigago Style (17a edizione)Clow Kenneth E. e Baack Donald. Integrated Advertising, Promotion, and Marketing Communicaitons. 3rd ed. New Delhi: Pearson, 2009.
Citatione MLA (9a ed.)Clow Kenneth E. e Baack Donald. Integrated Advertising, Promotion, and Marketing Communicaitons. 3rd ed. Pearson, 2009.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.