Cita APA (7a ed.)

Clow Kenneth E. & Baack Donald. (2009). Integrated advertising, promotion, and marketing communicaitons (3rd ed.). Pearson.

Cita Chicago Style (17a ed.)

Clow Kenneth E. y Baack Donald. Integrated Advertising, Promotion, and Marketing Communicaitons. 3rd ed. New Delhi: Pearson, 2009.

Cita MLA (9a ed.)

Clow Kenneth E. y Baack Donald. Integrated Advertising, Promotion, and Marketing Communicaitons. 3rd ed. Pearson, 2009.