APA (7th ed.) Citation

Clow Kenneth E. & Baack Donald. (2009). Integrated advertising, promotion, and marketing communicaitons (3rd ed.). Pearson.

Chicago Style (17th ed.) Citation

Clow Kenneth E. and Baack Donald. Integrated Advertising, Promotion, and Marketing Communicaitons. 3rd ed. New Delhi: Pearson, 2009.

MLA (9th ed.) Citation

Clow Kenneth E. and Baack Donald. Integrated Advertising, Promotion, and Marketing Communicaitons. 3rd ed. Pearson, 2009.