Principles of marketing /

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Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Armstrong, Gary
Format: Book
Published: Upper Saddle River, N.J. : Prentice Hall, c2001.
Edition:9th ed.
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Description
Physical Description:xxxi, 785, [53] p. : col. ill. ; 28 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0130263125 (hardcover)