Principles of marketing
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| Autor principal: | |
|---|---|
| Formato: | Livro |
| Publicado em: |
New Delhi :
Prentice Hall of India.,
©2004
|
| Edição: | 10th ed. |
| Assuntos: | |
| Tags: |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 020 | |a 9788120323490 |c TZs.25500/- | ||
| 040 | |a MUL |b eng |e AACR | ||
| 082 | |a 658.8 KOT | ||
| 100 | |a Kotler, Philip | ||
| 245 | |a Principles of marketing |c / Philip Kotler and Gary Armstrong | ||
| 250 | |a 10th ed. | ||
| 260 | |a New Delhi : |b Prentice Hall of India., |c ©2004 | ||
| 300 | |a xxix, 661, [76] p. : |b ill.; |c 27cm | ||
| 504 | |a Includes index | ||
| 505 | |a Understanding marketing and the marketing process Developing marketing opportunities and strategies Developing the marketing mix Managing marketing | ||
| 546 | |a eng | ||
| 650 | |a Marketing |z Europe | ||
| 650 | |a Marketing--Management |z Europe | ||
| 650 | |a Customer relations--Management |z Europe | ||
| 942 | |c BK | ||
| 999 | |c 5334 |d 5334 | ||